CWWA 2025 Sponsorship
Letter From The Chair
Dear Sponsor,
The incredible resilience and potential of employees when given the right support continue to drive workplace transformations today. Employees are seeking meaning, well-being, and alignment with their values, while organizations face challenges in retaining talent, addressing mental health concerns, and building resilient teams. The Canadian Workplace Well-Being Awards (CWWA) is at the forefront of recognizing and supporting companies that are meeting these challenges head-on and making an extraordinary difference in the lives of their employees.
Research continues to show that organizations that prioritize employee well-being benefit from higher retention rates, increased productivity, and stronger organizational sustainability. Gallup’s 2024 State of the Global Workplace Report highlights that 41% of employees globally report experiencing a lot of stress, a reality highlighted by teams globally struggling to balance workload and well-being. This underscores the urgency of creating interventions that reduce stress and foster supportive environments. Additionally, 20% of employees report feeling daily loneliness, which is strongly linked to decreased engagement and performance. Gallup research shows that employees with a best friend at work are more productive, engaged, and innovative—demonstrating the power of workplace connections in driving success.
Millennials and Gen Z make up 63% of the workforce in 2025 and their well-being has declined yet they prioritize work-life balance. What does this mean for organizations? The importance of targeted interventions to meet the needs of this demographic will attract the best talent. It is that simple. With employee engagement being a significant factor in overall life experiences, workplace programs that prioritize psychological safety, social connections, and meaningful work are essential to fostering thriving teams.
With generous contributions from sponsors like you, the CWWA has grown tremendously since its inception. Last year, we celebrated eight winners across various sectors and sizes, showcasing innovative practices that leaders can adapt and implement. Maintaining this momentum is essential, and support is needed to elevate these efforts to the next level.
Your sponsorship does more than fund an awards program; it fuels a national movement rooted in the mission to foster workplaces where people thrive, innovate, and connect in meaningful ways. Now, more than ever, your support is crucial to sustaining this momentum and creating lasting change. Here’s how your support will make an impact:
- Promoting Evidence-Based Well-Being: Supporting initiatives that address stress, engagement, and employee satisfaction through targeted interventions ensures organizations see measurable benefits. For example, engaged employees in supportive environments report lower levels of stress, worry, and burnout, as well as higher life satisfaction.
- Creating Collaborative Learning Spaces: Sponsors contribute to networking opportunities that bring together workplace well-being champions and allow for cross-organizational learning. Research demonstrates that fostering connections and shared best practices significantly enhances the effectiveness of well-being programs.
- Driving Industry Innovation: By supporting the CWWA, you help drive innovative solutions that go beyond traditional approaches. For example, organizations that prioritize psychological safety—a key factor highlighted in Gallup’s findings—see substantial gains in collaboration, creativity, and employee retention.
This year, we are aiming to broaden our reach and deepen our impact by increasing participation, enhancing our awards program, and sharing the success stories of forward-thinking companies on an even larger scale. To do this, we need your help.
Whether as a Bronze, Silver, Gold, or Platinum sponsor, your contribution will stretch beyond financial support—it will be a direct investment in healthier workplaces and stronger, more resilient organizations. For those able to partner at higher sponsorship levels, there are exclusive opportunities to collaborate with the CWWA on developing well-being programs, sharing best practices, and providing thought leadership in this critical area.
I invite you to join us in this vital mission. Your sponsorship will not only help improve the working lives of countless employees but will also position your organization as a leader in supporting well-being and sustainable growth. Together, we can build a better workplace environment across industries and regions—one where employees are not just surviving but truly thriving.
Let’s create this future together. Support is deeply appreciated, recognizing its critical role in fostering healthier workplaces. I look forward to welcoming you as a valued partner in our journey.
Sincerely,
Kim Rigden
Chair, Canadian Workplace Well-Being Awards

Sponsorship Levels
Become a sponsor and contribute to the movement!
To view our 2025 CWWA Sponsorship Package Click Here
Early Bird Bonus Offer
Secure your sponsorship before May 1, 2025, and receive a bonus benefit:
● Early sponsor recognition across our digital channels
● Highlighted logo placement in pre-event promotional materials
● Additional free CPPA membership for one extra individual
Post-Event ROI Reporting
All sponsors will receive a post-event impact report summarizing:
● Audience reach and exposure metrics
● Social media and digital campaign engagement
● Sponsor visibility at the event
In-Kind Sponsorships (Community Tier – $50 to $999)
● Targeted at small businesses or service providers interested in supporting the event through services/products rather than monetary contributions
● Contribution examples include design, marketing, AV equipment, or prizes for the event
● Recognition as a Community Sponsor with logo inclusion on select event materials
● Complimentary access to CPPA event webinars
● Exclusive invitation to the Celebration Awards Event
Bronze ($1,000 or In-Kind Services)
● Recognition as a Bronze Sponsor with company logo in CWWA event communications
● Complimentary invitation to all CPA-hosted webinars
● Complimentary access to the CPPA Workplace Well-being Case Study Report
● Exclusive invitation to the Celebration Awards Event
Silver ($2,500)
● Recognition as a Silver Sponsor with company logo in CWWA event communications
● Complimentary invitation to all CPPA-hosted webinars supporting CWWA events
● Opportunity to participate in a joint social media campaign
● One complimentary CPPA membership (one year)
● Exclusive invitation to the Celebration Awards Event
Gold ($5,000)
● Recognition as a Gold Sponsor with company logo in CWWA event communications
● Complimentary invitation to all CPPA-hosted webinars supporting CWWA events
● Five complimentary CPPA memberships (one year)
● Strengths-Based Culture virtual webinar (60-90 minutes) including VIA Character Strengths Individual
Assessment & Team report for all employees. (Total package value: $5,000 delivered within a year)
● Exclusive invitation to the Celebration Awards Event
Platinum ($10,000)
● Recognition as a Platinum Sponsor with logo placement in all CWWA event communications
● Five complimentary CPPA memberships (one year)
● VIA Workplaces at their Best package (Total package value: $10,000, delivered within a year)
○ VIA Character Strengths Individual Assessment for all employees
○ 3 Strengths-Based Culture virtual webinars (60-90 minutes)
● Exclusive invitation to the Celebration Awards Event
Hallmark/Title ($25,000) CONFIRMED for 2025 to be Workplace Strategies for Mental Health compliments of Canada Life
● Co-branded with CPPA as the lead sponsor for the Canadian Workplace Well-being Awards
● Opportunity to announce the winners and deliver a speech at the event
● Five complimentary CPPA memberships (one year)
● Collaboration opportunity to co-create a Well-being Case Study Report with CPPA
● Input into CWWA program design (final design decisions rest with CWWA)
● Exclusive invitation to the Celebration Awards Event
We hope that you will join us in our effort to create better workplaces for all!
To view our 2025 CWWA Sponsorship Package Click Here
Custom Sponsorship Opportunities
Can’t find the perfect fit? Let us create a custom sponsorship package to meet your specific goals. Contact us
to discuss flexible options tailored to your company’s objectives.
If you have questions regarding sponsorship, reach out to us at cwwa@nullcppa.ca We would love to hear from you!
Support Us By Spreading The Word
If you can’t sponsor us at this time, please support us on social media – like and share our posts and encourage other great organizations you know to apply for the award.
We’re all in this together. Let’s create better workplaces for everyone!
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Please stay tuned regarding updates for CWWA 2025. If you know of anyone who might be interested in applying or have any questions, please email admin@nullcppa.ca.
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